Company News, New Products

Water-Activated Shampoo Hits the Market

OWA Haircare offers a unique cleansing formulation.

OWA Haircare has debuted the world’s first water-activated powder shampoo, Moondust Collection: Hair Wash. It’s described as “a powder shampoo that becomes a liquid when activated with water in your shower.” According to the company, it maintains the quality and efficacy of salon-grade shampoo and is free of water, sulfates, parabens, silicones, and synthetic colors and fragrance.   “Moondust Collection: Hair Wash is just the first phase in OWA’s mission to rethink your beauty routine. W...

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